Archive for February, 2013

Ramesh Subramanian

Ramesh Subramanian Computer Information Systems Quinnipiac University

Internet Service Providers working with copyright organizations, such as the Recording Industry Association of America, are soon to implement a new system to discourage internet piracy. This new system will come in the form of new alerts sent to people suspected of pirating copyrighted material from their ISP directly to their computer. The first two messages are educational and will alert the user that they are in violation of copyright laws. The second two messages will require the user to acknowledge receiving them. This gives way to actionable messaged by the Internet Service Provider. These messages and penalties can differ depending on the ISP but proposed actions include slowing internet speeds by a substantial percentage for the accused party, and even a locked landing page that can only be bypassed after contacting the ISP directly.

There are issues to this proposed system, however and Quinnipiac’s Gabriel Ferrucci Professor of Computer Information Systems Ramesh Subramanian was consulted to speak about them. Professor Subramanian contends there are multiple privacy issues and legal issues with this new system such as, “Maintaining such a database can be very onerous,” he told the E-Commerce Times, adding “what about movies and other materials that are international in content and may not be subject to the U.S. DMCA?” Furthermore, there is no party that claims responsibility for this new system and details on how records will be kept. Professor Subramanian contends, “When would [a record] of infringement be deleted? Who is responsible for this? How transparent is the process?” This seems to be very reminiscent of the lawsuits the recording companies would serve to consumers in the early 2000s, guilty until proven innocent. There is in place an arbitrating board to resolve disputes but the effectiveness of that will have to be seen.


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copenhagenThis year the Conference on Historical Analysis and Research (CHARM)  will be held in Copenhagen.  Quinnipiac professors of marketing Blaine Branchik, Vice President of CHARM, and Brian Jones, who is the Treasurer, look forward to greeting international presenters and participants from around the globe. Since 1983, CHARM has been held biannually to give marketing academics from around the world the opportunity to share and discuss “all areas of marketing history and the history of marketing thought.”  Branchik talked about this fantastic opportunity saying, “My colleague Brian Jones and I are delighted to be officers in this international group that has a membership of over 400 researchers worldwide. Following Quinnipiac’s sponsorship of the last CHARM in New York in 2011, we are looking forward to a completely different venue, the Copenhagen Business School in Denmark. It’ll be fascinating to share our work with between 50 and 100 of our colleagues.”

First hosted by Michigan State University in 1983, this conference has been supported by the Journal of Macromarketing, Journal of Historical Research in Marketing, and the Academy of Marketing Science.  Quinnipiac University sponsored the 2011 conference Marketing History in the New World. The conference is presented as a series of workshops designed to allow participants to experience many or even all of the panels and presentations. Dining is also sponsored by CHARM to allow marketing professionals to continue to exchange ideas throughout the conference. Another unique experience provided by the CHARM conference is the David D. Monieson Best Student Paper Award. This award is only eligible for a graduate student or students who submit a paper solely authored by students and judged against other student submitted papers.

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Angela MattieHealthcare ManagementProfessor at Quinnipiac

Angela Mattie
Healthcare Management
Professor at Quinnipiac

The for-profit business model is taking the heath care field by storm. The concept first came to Connecticut in 2002 when Sharon Hospital was changed from a nonprofit to a for-profit business model when it was bought by Essent Healthcare. Now up to three more hospitals around the state are looking at adopting the for-profit model. Approximately 62 percent of hospitals in the country are nonprofit. Quinnipiac’s resident healthcare management professor Angela Mattie was quoted on the subject saying, “It is not about whether it is a for-profit or nonprofit hospital, it’s about how we increase the value of our health care system.” Mattie said, “We are aiming for the lowest cost and highest quality care and right now we are doing poorly on that.”
The for-profit model is not without its detractors.   Opponents claim for-profit hospitals cater to affluent insured individuals. Healthcare for the uninsured reportedly suffers as a result, since hospitals shift resources and time away from areas of loss, such as, emergency services. Professor Mattie weighs in on this impact saying, “Nonprofit hospitals in Connecticut have been good community citizens.”  She added, “The question is whether for-profit hospitals will continue to do that. Administrative costs are less with large systems, but the jury is still out on access and quality of care.” The potential for increased health care quality for everyone is possible through better economies of scale and increased access to capital. This also provides a boon to cities that can collect tax revenue from for profit institutions.
The full article published by the Hartford Business Journal

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women in businessThe School of Business in conjunction with BWise and Qunnipiac Women’s MBA (QWMBA) is sponsoring a unique and exciting breakfast forum on Thursday, February 28th from 7:45 a.m. – 10 a.m. in the Burt Kahn Auditorium.  This opportunity will bring our female undergraduate and graduate business students together to ask questions and receive feedback from business professionals, including Quinnipiac alumni, on issues facing today’s professional businesswoman.  Discussion topics will include work, life, balance, networking and mentorship, career strategies for women, international business, and more. This is a wonderful chance for women to interact with business professionals in a comfortable and friendly environment.  This forum allows individuals to ask business-related questions and learn strategies for navigating the unique challenges that women professionals have faced, and will face, in the business world.

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Marshmallow challenge 12On Jan 30th management professor Mario Norbis introduced his operations management students to the Marshmallow Challenge. The task seems simple: in eighteen minutes, teams must build the tallest free-standing structure out of 20 sticks of spaghetti, one yard of tape, one yard of string, and one marshmallow. The marshmallow needs to be on top. Easier said then done!  The event provided students with a unique learning opportunity to learn about how to make quick decisions, negotiate in a small group,  stratergize, and plan a quick project. Professor Norbis described the opportunity as, “an interesting and well known team building activity in which teams provided with limited resources challenge each other to build the tallest structure that culminates with a marshmallow in its top.” This activity focuses students on resource management, time management, and team skills while pitting them against their fellow students.

Peter Skillman of Palm Inc. , who first introduced the Marshmallow Challenge, defines it as a design “contact sport.”  To  win takes  the “very best of thinking” and  a desire to arrive at “bizzare solutions” with effective results.  The idea has become poluar among those looking for ways to challenge students and employees to move through their assumptions and think in ways that have leadership quality.  Technology, Eterntainment and Design expert Tom Wujec of Autodesk, a 3d imaging and design software company, popularizes the Marshmallow challenge of teambuilding and iterative design activity at seminars and conferences across the world. The iterative design methodology of prototyping, testing, analyzing, and refining a product or process, is as central to the exercise as the teambuilding component at fusing individuals into a cohesive group.  Professor Norbis’ students are now ready to go: sphagetti, tape, string, and a marshmallow and the push to innovate, change, challenege, and excel primes these students towards success in and outside the classroom.

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